Case Study: a national pet retailer regains Position 1 for branded search with Greenlane Marketing

National Pet Retailer regains Position 1 in a week with Greenlane Marketing

A national pet retailer engaged Greenlane Marketing to resolve a unique SEO challenge. Their homepage was appearing as a video thumbnail in desktop search results and had dropped off the first page of mobile results entirely, severely impacting click-through rates and revenue.

Greenlane Marketing identified that a video XML sitemap was incorrectly submitting the homepage as a video content. They recommended removing the faulty sitemap and alerting Google via Search Console. The fix restored the homepage to Position 1 for its branded search within a day, fully resolving the issue across all users within a week and returning organic traffic to normal.