Case Study: College Ave achieves 219% conversion growth with Greenlane Marketing's content strategy

College Ave boosts conversions 219% with Greenlane Marketing

Greenlane Marketing was hired by College Ave, a relatively new student loan company, to increase its online visibility in a highly competitive market. The challenge was to drive traffic and conversions despite the company's low domain authority and the intensely competitive nature of the industry, all within a short timeframe.

The vendor's solution was to implement a strategic content plan focused on long-tail keywords and a regularly updated blog. Greenlane Marketing conducted extensive research to create useful content that addressed audience needs, resulting in a 263% increase in keyword visibility and a 219% boost in conversions during a seasonally slow period.

College Ave