Case Study: a women's clothing ecommerce site achieves $4,495 in content ROI with Greenlane Marketing's SEO strategy

a women’s clothing ecommerce site drives $4,495 in content ROI with Greenlane Marketing

The client, a women’s clothing ecommerce site, faced the challenge of driving qualified organic traffic while adhering to its firm minimalist brand guidelines. These guidelines made traditional SEO tactics difficult. After 30 articles published without SEO consultation failed to generate revenue, the vendor Greenlane Marketing was brought in to provide SEO strategy.

Greenlane Marketing implemented a strategy by creating a single product-driven page designed to answer "how to style" informational searches. They adapted an existing site template to include on-brand, informational copy organized into topic clusters. This one article from Greenlane yielded $4,495 in sales and 11,569 sessions within 11 months, proving the value of their SEO insight.