Case Study: Unfriend Coal accelerates insurer action against coal with Greenhouse PR

Unfriend Coal helps 8 insurers cut coal cover with Greenhouse PR

Unfriend Coal, a campaign aiming to accelerate the global phase-out of coal, faced the challenge of persuading insurers to stop covering coal mines and power plants. They engaged Greenhouse PR to bring public scrutiny onto insurers still supporting coal, thereby creating reputational risk for their continued involvement in the coal sector.

Greenhouse PR implemented a solution that included launching company-specific pressure campaigns and an annual scorecard ranking insurers on their coal policies. This high-profile media campaign successfully accelerated industry action, resulting in major insurers like Allianz and Swiss Re ceasing coverage for new coal projects. The vendor's work had a measurable impact, with reports confirming that the action drove up insurance costs for coal companies and benefited renewables.

Unfriend Coal