Case Study: Traid increases awareness of fast fashion with Greenhouse PR

Traid reaches 24 million with Greenhouse PR's 23% campaign

The customer, Traid, a UK charity in the lifestyle sector, faced the challenge of communicating how Londoners could support sustainable development goals by reducing clothing waste, as 23% of wardrobes' contents go unworn. Vendor Greenhouse PR was enlisted to run an integrated campaign to address this and encourage clothing donations.

Greenhouse PR launched a campaign for Traid's 23% Report, which included a consumer survey and was backed by actress Emma Watson on social media. The solution delivered significant media coverage, including features on BBC London TV and Radio, resulting in over 30 articles with a reach of 24 million. The vendor also secured influencer shares of the #23Percent hashtag, reaching over 85 million consumers, which greatly increased public awareness of fast fashion.

Traid