Case Study: The Elders achieve global awareness for long-view leadership with Greenhouse PR

The Elders drives 36M social impressions with Greenhouse PR

The Elders, an independent group of global leaders founded by Nelson Mandela, faced the challenge of global leaders failing to respond with urgency to four existential threats facing humanity: the climate crisis, AI, pandemics, and nuclear weapons. Greenhouse PR was enlisted to provide strategic communication support to launch an open letter advocating for long-view leadership.

Greenhouse PR implemented an integrated campaign that included creating flagship films, paid advertising, stakeholder toolkits, and media outreach. The results were significant, with the campaign securing 85 media articles across 19 countries and generating over 36 million social media impressions, which surpassed KPIs by 551%. The hero film alone garnered 42 million views. The campaign's impact was demonstrated by over 3,000 high-profile signatories joining the open letter.

The Elders