Case Study: InfluenceMap exposes big oil’s greenwashing with Greenhouse PR

InfluenceMap exposes $1B in big oil greenwashing with Greenhouse PR

Greenhouse PR supported the client InfluenceMap, a non-profit analyzing corporate climate lobbying, with the launch of a major report. The challenge was to maximize global impact for a report revealing that the world's five largest oil and gas companies had spent over $1 billion on climate-friendly branding while lobbying against binding climate policy since the Paris Agreement, actions in conflict with the 1.5°C warming goal.

The solution involved Greenhouse PR developing targeted media materials and a social media strategy, engaging global press to secure widespread coverage, and creating pressure campaigns via NGO collaborations. This work transformed InfluenceMap's reach, generating extensive global coverage that amplified the report's findings, delivered a significant blow to the oil industry's narrative, and built crucial international support for the organization's mission.

InfluenceMap