Case Study: Sound Credit Union achieves 141% higher card activation with HubSpot automation from GreenHouse Agency

Sound Credit Union boosts card activation 141% with GreenHouse Agency

Sound Credit Union, a financial institution with over 170,000 members, faced challenges with low debit and credit card activation rates due to inefficient manual marketing processes and a lack of performance visibility. They partnered with GreenHouse Agency to implement a solution using HubSpot to automate and personalize their member communications.

GreenHouse Agency designed and implemented automated HubSpot workflows that sent targeted emails to members based on the date they received their card. This solution drove a 141% increase in card activation rates, from 12% to 29%, and achieved click-through rates more than three times the industry average, resulting in over 12,800 new card activations.

Sound Credit Union