Greenhat
42 Case Studies
A Greenhat Case Study
The Australian Frailty Network (AFN) needed to establish a new brand identity and a comprehensive digital platform to address the challenges of frailty in aging. Their challenge involved creating a logo and style guide that symbolized unity and approachability, followed by the development of an accessible website to disseminate information and connect healthcare professionals. They engaged vendor Greenhat for this branding and custom website development work.
Greenhat designed a logo to evoke warmth and inclusiveness and then built a responsive, accessible WordPress website for AFN. The solution featured an intuitive content management system, allowing the client to easily update content. As a result of this work, the AFN website was awarded a 2024 Web Excellence Award for Best Healthy Life & Wellness Website, validating its positive impact and high user satisfaction.