Case Study: Rajasthan Royals boosts fan engagement and athlete-led content creation with Greenfly

The Rajasthan Royals Co-Create Media With Players to Light Up Fan Engagement

Rajasthan Royals, one of the Indian Premier League’s leading cricket teams, wanted a better way to capture authentic short-form content from players and coaches and strengthen direct fan engagement during the 2020 quarantine bubble. Their existing cloud storage workflow was confusing and ineffective for collecting media, so they turned to Greenfly’s content exchange platform to streamline media sharing and help athletes build their personal brands.

With Greenfly, the Royals enabled 40+ athletes and staff to create and share content through a mobile app, while also routing matchday photos directly to players for quick social posting. The approach produced strong results: more than 13,000 gallery assets were distributed, Instagram engagements rose by 185%, and video views and impressions increased by over 1000%. The team also saw a 20% increase in sponsor media value and expanded its fan ambassador program.

Rajasthan Royals

Atishay Agarwal

Head of Content