Case Study: Los Angeles Dodgers drive fan engagement and championship celebration with Greenfly

The Los Angeles Dodgers Co-Create Media With Fans To Celebrate Championship

The Los Angeles Dodgers needed a way to celebrate their 2020 World Series championship with fans during the pandemic, when supporters couldn’t gather in person for a parade or stadium celebration. To capture the energy of the moment and strengthen fan connections, the Dodgers turned to Greenfly and its +Engage product to collect authentic fan reaction videos for digital sharing.

Using Greenfly +Engage, the Dodgers launched a quick fan-driven campaign that let people submit videos easily from mobile or desktop without a social login, automatically organizing rights-cleared content into a media library. The team received more than 4,000 submissions, many within 24 hours, and turned them into a 90-second compilation video that generated over 1.5 million views and nearly 100,000 engagements across social channels, while also expanding their fan database.

Los Angeles Dodgers

Tucker Kain

President