Case Study: San Jose Sharks boost remote fan engagement with Greenfly

San Jose Sharks grow Instagram followers 170% with Greenfly

The San Jose Sharks, a National Hockey League franchise, sought to boost remote fan engagement and expand their audience reach. They partnered with Greenfly to utilize its digital media distribution service, aiming to mobilize players as advocates through short-form digital content.

Greenfly provided a platform that automated the distribution of personalized media galleries to players and helped manage content collection from multiple sources. This solution enabled players to share content on social media, which resulted in a 170% growth in player Instagram followers and a 17% increase in interaction rates compared to other NHL players. By distributing over 4,400 unique media assets through more than 20 players, Greenfly helped the Sharks meet their business goals and bring the team closer to fans everywhere.

San Jose Sharks