Case Study: Rajasthan Royals achieves higher fan engagement with Greenfly

Rajasthan Royals drive triple-digit fan engagement with Greenfly

The Rajasthan Royals cricket team faced the challenge of boosting global fan engagement during the pandemic when athletes were isolated in a tournament "bubble." They partnered with the vendor Greenfly and its brand advocacy platform to solve this.

Using Greenfly's platform, the team co-created media by collecting original videos and photos directly from over 40 players. This solution provided authentic content for social media, which Greenfly helped implement. The results included a triple-digit percentage increase in digital fan engagement across multiple social networks.

Rajasthan Royals