Case Study: Premier Lacrosse League boosts player social engagement with Greenfly

Premier Lacrosse League Scores with Social in Inaugural Season

Premier Lacrosse League (PLL) is a professional lacrosse league that launched in 2019 and needed to quickly build attention and fan engagement in a crowded sports market. As a player-first league, PLL wanted to make it easy for its more than 160 athletes to share content, but its existing process of emails, texts, and manual searching across thousands of assets made distribution slow and inefficient. Greenfly, working with Libris by PhotoShelter, was brought in to help streamline that workflow.

Greenfly automated the last-mile delivery of photos and videos from Libris into Greenfly’s mobile app, giving players personalized galleries of their own content to post on social media. The result was more posting from players, over four million social engagements in the first six months, a 300%+ increase in player social interactions, and 75,000+ assets automatically routed between systems. PLL also used Greenfly to support sponsor activations, fan promo distribution, and college athletics sharing, further amplifying the league’s reach.

Premier Lacrosse League

Tyler Steinhardt

Director of Marketing