Case Study: National Hockey League boosts real-time fan engagement and content access with Greenfly AI

National Hockey League boosts fan content by 83% with Greenfly

The National Hockey League (NHL) sought to dramatically increase the speed and access of its Live Social Contributor content for its clubs, athletes, and broadcast partners. Their challenge was to quickly organize large volumes of digital media from multiple arenas to boost fan engagement and enhance player brands. To meet these goals, the NHL partnered with vendor Greenfly and deployed its +AI Vision technology.

Greenfly's solution used advanced artificial intelligence to automatically analyze, tag, and sort photos and videos by player, team, and specific game scenes. This provided immediate access to curated content galleries. The results were significant: players downloaded 1605% more content year-over-year, and fans saw 83% more LSC content during the regular season and 52% more during the playoffs, greatly accelerating real-time fan engagement.

National Hockey League (nhl)