Case Study: Los Angeles Dodgers engage fans with UGC video celebrating their World Series win with Greenfly

Los Angeles Dodgers collect 4,000+ fan videos with Greenfly

The Los Angeles Dodgers faced the challenge of engaging their passionate fanbase and celebrating their 2020 World Series championship together, despite fans being unable to attend games or a victory parade in person. They partnered with Greenfly and used its +Engage UGC software to solve this.

Greenfly's solution enabled the Dodgers to quickly collect and manage fan-submitted videos through a branded web page. The vendor's platform allowed the team to efficiently gather over 4,000 fan reaction videos, most within 24 hours. The Dodgers then edited these into a 90-second compilation video, which was launched across their social channels within days of the win, successfully capturing the moment while it was still top of mind for their global fanbase.

Los Angeles Dodgers