Case Study: K-State boosts athlete brand storytelling and engagement with Greenfly

Kansas State Athletics Scales Engagement and Supports Student Brand Building With Digital Media

K-State’s athletic department wanted to improve storytelling and fan engagement across its sports teams while helping student-athletes build personal brands and increase NIL value through digital media. To meet that need, K-State partnered with Greenfly and integrated its content operations with PhotoShelter to streamline how photos, videos, and other media were organized and shared.

Greenfly automatically distributes thousands of gameday assets and gathers original content from student-athletes and coaches, giving 480+ athletes and staff personalized galleries to share on social media. The impact included 305,000 non-unique assets distributed, 19,000 downloads and shares, and a +135% year-over-year increase in video posts for Men’s Basketball, helping K-State extend its reach and tell better stories with Greenfly.

K-State

Jay Moline

Director of social media & digital engagement