Case Study: iLoveKickboxing boosts engagement and franchise content with Greenfly

I Love Kickboxing Tackles Rebrand and COVID-19 Messaging With Franchisee Content

iLoveKickboxing (ILKB), a fast-growing fitness franchise with nearly 175 studios, needed to navigate a 2020 ownership change, a full brand refresh, and urgent COVID-19 messaging while still keeping a steady flow of sales leads for franchisees. Their lean corporate marketing team needed a faster, more scalable way to create, share, and coordinate authentic content across corporate and local studio social channels.

Greenfly provided a centralized media exchange and brand advocacy platform that let ILKB request and collect photos and videos from franchisees, then quickly edit, approve, and redistribute content for local and corporate use. With Greenfly, ILKB shared over 800 social posts in the first month, uploaded more than 500 original assets in two months, and increased Instagram engagement by 160%, while also improving the speed and authenticity of COVID-19 and brand messaging.

iLoveKickboxing

Crispin Luna

Chief Business Development Officer