Case Study: Hashtag Sports boosts virtual event engagement with Greenfly

Hashtag Sports Streamlines Content Exchange To Propel Virtual Event Strategy

Hashtag Sports is a global event organization in sports and entertainment that needed a better way to capture, distribute, and scale content as it shifted its flagship awards and conference from in-person to fully virtual during the pandemic. Its email-based workflows couldn’t keep up with the demand for timely, shareable media, and the team wanted a way to engage honorees, speakers, sponsors, and attendees with easy access to event assets. Greenfly’s content exchange platform provided the solution.

Using Greenfly, Hashtag Sports built streamlined workflows for awards and conference content, including requests for videos and photos, automated sorting into galleries, and easy sharing with participants. The platform also integrated with Grabyo for importing video clips, helping the team manage more than 1,100 content assets and 150+ users. The result was a 125% increase in social engagement, plus days of manual work saved and a more efficient, centralized content process powered by Greenfly.

Hashtag Sports

Anthony Caponiti

Co founder & Chief Executive Officer