Case Study: GivingTuesday amplifies generosity awareness with Greenfly

GivingTuesday Co-Creates Media With Advocates To Promote Day of Generosity Awareness

GivingTuesday, the global generosity movement, wanted to broaden its message for its 2020 awareness day and show that giving goes far beyond financial donations. With a small communications team and only a few weeks to work, they needed a fast, efficient way to collect authentic user-generated photos and videos from volunteers, donors, and advocates to power their campaign. They turned to Greenfly and its Greenfly +Engage platform to simplify the end-to-end media collection process.

Greenfly helped GivingTuesday launch a branded submission page in 48 hours, collect and organize more than 150 rights-cleared video stories, and distribute the best content across social channels, livestreams, and media outreach. The campaign helped generate a national ABC News pickup, contributed to 20 billion organic social impressions, and supported the event’s $2.47 billion raised in the U.S. in 24 hours, a 25% increase from 2019. It also helped drive 35 million participants globally, up 29% year over year.

GivingTuesday

Kathleen Murphy

Director of Digital Strategy