Case Study: G2 Esports Boosts Social Content Productivity and Sponsor Value with Greenfly

G2 Esports Streamlines Social Content Operations to Boost Productivity and Sponsor Value

G2 Esports, one of the world’s leading esports clubs, needed a faster way to manage social content for its players and turn match-day assets into timely posts. The team was spending too much time on manual requests, chasing media, and coordinating distribution across a global roster of players and advocates, which hurt productivity and limited the speed of sponsor and merchandise promotion. Greenfly’s content exchange platform was brought in to streamline these social content workflows.

With Greenfly, G2 Esports centralized asset sharing, notifications, approvals, and player content requests in a mobile app, making it easy for players to download, post, and submit content from anywhere. The result was a major efficiency gain: G2 reclaimed about one day per game team each month, enabled 50+ players to share and create content, distributed 900+ media assets, and generated 270k+ social engagements from player content shares.

G2 Esports

Chris Sloane

Social Team Lead & Content Manager