Case Study: Five Below boosts authentic customer engagement with Greenfly

Five Below Co-Creates Media With Store Employees To Boost Customer Connections

Five Below, the fast-growing kids retailer with more than 900 stores, wanted to connect more digitally with customers by scaling timely, relevant content that reflected its “Let Go and Have Fun” brand purpose. The company also wanted to bring the in-store experience to life, leverage its digital-native store employees as brand ambassadors, and create a stronger sense of community between corporate and store teams.

Greenfly provided its media exchange platform and mobile app so Five Below could request and collect authentic content from store managers during themed “Win the Weekend” events and holiday promotions. Store teams could quickly capture and submit photos and video for corporate review, curation, and sharing across social channels, helping Five Below deliver real-time, relatable content at scale. The result was stronger customer engagement and a 150% improvement in the relationship with associates, while also reducing the gap between stores and corporate.

Five Below

Janna Wemmer

Head of Social Media & Influencer Relations