Case Study: FIBA 3×3 boosts global fan engagement with Greenfly

FIBA 3×3 saves 60 hours a week distributing player content with Greenfly

FIBA 3×3, the international governing body for 3x3 basketball, faced the challenge of manually distributing short-form digital media to players across more than 70 teams worldwide. This process was time-consuming for their small digital team and hindered their goal of turning athletes into social media stars to grow global fandom. They partnered with Greenfly and its AI-powered digital media management software to automate their content workflows.

The Greenfly solution automatically tagged and routed content to curated mobile galleries, providing players immediate access to ready-to-share content. This streamlined approach saved the FIBA 3×3 team approximately 60 hours of staff time in a single week during a major event and significantly boosted player and federation social sharing. The result was expanded global fan engagement, increased player profiles, and greater promotion for the sport.

FIBA 3×3