Case Study: DNCC drives 400M+ impressions and $800M in media value with Greenfly

DNCC drives 400M+ impressions with Greenfly

The Democratic National Convention Committee (dncc) needed to create a unified ecosystem to capture, aggregate, and organize real-time content for its 2024 convention. The challenge was to amplify key moments by encouraging advocates to create and share short-form social content to drive awareness and excitement. They partnered with vendor Greenfly to use its AI-powered platform as a content hub.

Using Greenfly's platform, the dncc distributed over 2,600 assets. Advocates downloaded and shared this content over 11,100 times, generating 400 million social media impressions with an estimated media value of over $800 million. Greenfly's solution, which included AI-powered asset analysis and UGC collection, was a game-changer for the dncc's real-time event storytelling.

Democratic National Convention Committee (dncc)