Case Study: Brentford FC boosts membership sales with Greenfly UGC collection

Brentford FC collects 37 fan videos to boost membership sales with Greenfly

Brentford FC, a Premier League football club, wanted to innovate its approach to fan engagement and drive sales for its half-season membership campaign. The club aimed to build compelling marketing content by collecting user-generated videos from its supporters to authentically showcase the matchday experience. They partnered with Greenfly and used its +Engage UGC technology to facilitate this strategy.

Greenfly's +Engage solution provided a streamlined, automated platform to solicit, collect, and organize fan-submitted videos. This enabled Brentford's content team to quickly gather 37 high-quality fan clips and compile them into a campaign hero video. The initiative, powered by Greenfly, surpassed expectations and resulted in more half-season membership sales than anticipated from the club's first paid social ad campaign promoting the packages.

Brentford FC