Case Study: BET boosts social engagement and tune-in with Greenfly

BET surpasses annual social goals with Greenfly, powering 3 of the top 10 cable award shows

BET Networks, a leading provider of television programming for the African-American audience, faced the challenge of breaking through a crowded media landscape to connect with its audience and improve social media engagement. To overcome this, the network partnered with Greenfly and its brand advocacy platform to better leverage its talent.

Using Greenfly, BET's social team provided behind-the-scenes media and trailers to talent from 25 different shows, enabling them to post this content to their own social media profiles. This solution harnessed the power of brand advocates to drive authentic engagement. As a result, BET surpassed its annual social goals and had three of the top ten cable award shows based on social interactions.

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