Case Study: Abu Dhabi Cricket boosts real-time fan engagement with Greenfly

Abu Dhabi Cricket distributes 12,000+ assets in 10 days with Greenfly

Abu Dhabi Cricket faced the challenge of building awareness and engagement for its fast-paced T10 League tournament by quickly publishing a high volume of real-time digital media to social media. To amplify their social media impact and reach a larger global audience, they turned to the vendor Greenfly and its digital media distribution service.

Using Greenfly's technology, specifically its +Connect integration with PhotoShelter, Abu Dhabi Cricket was able to distribute edited live match images to players and advocates in just over one minute. This solution empowered their closest advocates to share content, which resulted in the distribution of over 12,000 assets in ten days and helped create an incredibly high-impact tournament for fans.

Abu Dhabi Cricket