Case Study: Baltimore City Schools boosts enrollment with Greenflag Media

Baltimore City Schools - Customer Case Study

Baltimore City Schools partnered with Greenflag Media to address a post-pandemic enrollment challenge for pre-k and kindergarten programs. After being out of the market for nearly two years, the district needed to reconnect with families and rebuild a reliable enrollment pipeline, especially among audiences that were harder to identify.

Greenflag Media responded with a mix of marketing strategy, SEO research, paid media, social media ads, retargeting, and front-end/CMS updates to better support “pandemic web traffic.” The campaign drove a 48% increase in enrollment and a 281% increase in CTR, showing strong gains in both engagement and conversions.

Baltimore City Schools

Brandon Tilghman

Head of Enrollments and Transfers