Case Study: Spectrum Technologies achieves 686% ROI with GREENCREST public relations

Spectrum Technologies boosts turf awareness with GREENCREST and earns 686% ROI

Spectrum Technologies, a manufacturer of plant-measurement technology, sought to increase awareness for two new products among golf course superintendents. They turned to the marketing and PR agency GREENCREST to boost product awareness specifically within the turf industry.

GREENCREST implemented a comprehensive public relations campaign that secured strategic media placements in key industry publications. The solution delivered significant results, including a 686% return on investment and 13 features across various trade publications and their social media pages. Spectrum Technologies also credited the campaign with helping to drive a 36% increase in their turf business for the year.

Spectrum Technologies