Case Study: Gryphon Financial Partners achieves 977% ROI in media mentions with GREENCREST

Gryphon Financial Partners achieves 977% ROI on media mentions with GREENCREST

Gryphon Financial Partners, a financial firm, was seeking a public relations agency to increase its brand recognition after a previous engagement had failed to deliver results. They partnered with vendor GREENCREST to implement a strategic media relations campaign.

GREENCREST executed its long-established PR approach, which involved creating a press kit, personalized media pitches, and targeted outreach based on editorial calendars. The vendor secured numerous high-profile media mentions for the client in outlets like AARP magazine, NBC4, and Barron's. The campaign delivered a measurable return on investment, achieving an overall ROI of 977%.

Gryphon Financial Partners