Case Study: Air Technologies achieves a 47% email click-to-open rate with GREENCREST

Air Technologies boosts email CTOR to 47% with GREENCREST

Air Technologies®, a Columbus-based distributor of industrial air compressors and the largest distributor in North America, partnered with their longtime marketing vendor GREENCREST. The challenge was to reach their industrial and manufacturing clients with a campaign promoting their service offerings, cost savings, and special promotions.

GREENCREST developed a series of 24 emails for the Q4 2020 campaign. The solution's success was measured by click-to-open rate (CTOR), with a benchmark of 20% considered high-performing. The campaign delivered by GREENCREST was a huge success, performing almost 300% above the benchmark. The average CTOR for the entire campaign was 47%, with the top-performing email achieving a 57.17% CTOR.

Air Technologies®