Case Study: Six Flags achieves faster email delivery and better deliverability with GreenArrow

How Six Flags’ Email Delivery Climbs To The Top

Six Flags, the world’s largest regional theme park company, sends more than 250 million emails a year and needed a faster, more modern email platform. Before switching to GreenArrow, its old list manager could only send 200,000 to 300,000 emails per hour and was no longer being actively developed, creating performance and feature limitations for a business that depends heavily on email for transactional and marketing communication.

GreenArrow implemented a self-hosted email delivery solution with robust APIs, deliverability tools, and integration features like Remote Lists and Event Notification System. As a result, Six Flags increased sending speed to 1.2 million to 2.4 million emails per hour and cut delivery time from up to 18 hours to just 3 to 4 hours, while also significantly improving deliverability and reducing administrative overhead.

Six Flags

Mark Kupferman

Vice President, Insights & Interactive Marketing