Case Study: PANGAIA communicates product impact and achieves carbon neutrality with Green Story

PANGAIA communicates the impact of their green credentials and innovates their customer experience

PANGAIA, a world leader in sustainable fashion, needed to quantify and communicate the environmental impact of its products to add credibility to its green claims and work towards carbon neutrality. The challenge was to present verified, third-party data in a meaningful and accessible way at every point of the customer journey. They partnered with Green Story to utilize its Life Cycle Assessment (LCA) consulting and its Know Your Impact and Simplizero Ecommerce platforms.

Green Story provided a complete solution, first conducting a robust LCA to quantify the impact of PANGAIA's supply chain. They integrated custom widgets onto PANGAIA's e-commerce and sustainability pages to visualize this data for customers. Through the Simplizero Ecommerce platform, Green Story enabled the brand to offset its carbon emissions with recommended projects, which are then communicated to customers via post-purchase emails. This allowed PANGAIA to become carbon neutral and use the verified data to strengthen its marketing communications and build customer loyalty.

PANGAIA

Jade Harvey

Performance Marketing Manager