Case Study: The Memphian builds a distinctive Memphis brand with Green Olive Media

The Memphian boosts brand reach with Green Olive Media

The Memphian, a distinctive hotel in Memphis's Overton Square, sought to increase its national brand recognition and build local awareness and loyalty. To meet this challenge, they engaged Green Olive Media for a comprehensive suite of services including strategic brand positioning, public relations, social media marketing, and collateral design.

Green Olive Media implemented a targeted strategy combining national and regional PR outreach with a robust visual and verbal social media campaign. They developed on-premise programming and curated the brand's voice to spark curiosity and inspiration, successfully establishing The Memphian as a distinguished destination. Through their work, Green Olive Media built a strong online presence, fostered community relationships, and generated significant interest in the hotel's unique restaurants and experiences.

The Memphian