Case Study: The Standard Candy Company revitalizes Goo Goo Cluster with Green Olive Media

The Standard Candy Company boosts Goo Goo Cluster internet sales with Green Olive Media

The Standard Candy Company, maker of the historic Goo Goo Cluster candy bar, faced a brand that had become diluted and neglected over time, with outdated packaging that no longer reflected its premium ingredients or rich Southern heritage. Approaching its 100th anniversary, the company engaged Green Olive Media for a comprehensive rebranding, which included strategic brand positioning, logo design, and packaging design to revitalize the classic product.

Green Olive Media developed a new brand identity that honored the candy's history while reflecting its modern, high-quality ingredients, successfully increasing its perceived value. The solution led to a dramatic resurgence, with the brand reconnecting with consumers in Nashville and expanding its reach into Southern supermarkets. Internet sales increased exponentially, and the work received multiple industry awards, firmly re-establishing Goo Goo Cluster as a beloved classic.

The Standard Candy Company