Case Study: The Ritz-Carlton elevates its St. Louis dining and event experiences with Green Olive Media

The Ritz-Carlton boosts Instagram by 1,471 followers with Green Olive Media

The Ritz-Carlton engaged Green Olive Media to develop and launch new dining and event venues at its St. Louis property, including the Casa Don Alfonso restaurant. The challenge was to create distinct brand experiences that would tell their own unique stories while remaining aligned with the Ritz-Carlton's overarching commitment to luxury and excellence, all within a competitive local market and amidst pandemic-related challenges.

Green Olive Media implemented a comprehensive solution encompassing strategic brand positioning, collateral and menu design, public relations, and social media marketing. For Casa Don Alfonso, this included crafting a brand inspired by the Italian coast and orchestrating a targeted media preview that secured national press coverage. The vendor's efforts generated significant buzz, with features in publications like Food & Wine and Forbes. Their social media strategy also drove substantial growth, adding over 2,100 new followers and generating more than 414,000 impressions in the first quarter.

The Ritz-Carlton