Case Study: The Casso strengthens its brand identity with Green Olive Media

The Casso rebrands a 126-room hotel with Green Olive Media

The Casso, a hotel in Raleigh, NC, faced the challenge of distinguishing itself in a post-pandemic market. Ownership sought to attract a new demographic of independent travelers by creating a distinct local identity as it transitioned to join Marriott's Tribute Portfolio. To meet this challenge and execute the rebrand on an aggressive timeline, they engaged the vendor Green Olive Media for its hospitality industry expertise.

Green Olive Media developed a comprehensive brand strategy, including a new name and narrative rooted in Raleigh's history. Their solution included strategic brand positioning, messaging, and a full suite of design services such as logo, collateral, and signage. This created a cohesive and bold visual identity that matched the hotel's interior style. The work by Green Olive Media successfully repositioned the hotel, now named The Casso, with a clear brand purpose to attract its target audience.

The Casso