Case Study: Taqueria del Sol expands national brand awareness with Green Olive Media

Taqueria del Sol lands in The New York Times and 4 other top publications with Green Olive Media

Taqueria del Sol, a popular Atlanta-based restaurant, approached Green Olive Media with the challenge of needing to clearly define its brand and create a cohesive marketing and public relations plan to grow beyond its local market. The vendor, Green Olive Media, was enlisted to provide a comprehensive suite of services including brand book development, public relations, and marketing initiatives.

Green Olive Media implemented a solution that included developing a brand book, executing a targeted PR campaign, redesigning the website, and launching social media and email marketing programs. The results were highly successful, with the vendor securing features for Taqueria del Sol in major national publications like Bon Appétit and The New York Times. The restaurant was named a "Top American Restaurant," its chef was nominated for multiple James Beard Foundation Awards, and the increased national recognition led to a cookbook deal and a successful promotional tour.

Taqueria del Sol