Case Study: SweetWater Brewing Company boosts taproom buzz and brand awareness with Green Olive Media

Sweetwater Brewing Company boosts taproom buzz with Green Olive Media, landing press in 4 major outlets

Sweetwater Brewing Company, an Atlanta-based craft brewery, approached Green Olive Media during the planning stages of a major taproom renovation and expansion. Their challenge was to reposition the brewery as a top national beverage destination and generate significant local and regional awareness for the new facilities and chef-driven food menu.

Green Olive Media implemented a comprehensive communications strategy that included strategic brand messaging, traditional public relations, and extensive media and influencer outreach. The solution involved proactive pitching to local and national outlets, event coordination, and developing on-premise programming. This resulted in significant press coverage in major publications like Forbes and The Atlanta Journal-Constitution, increased foot traffic from successful events, and enhanced community standing through partnerships, such as a food festival fundraiser that benefited a local non-profit.

Sweetwater Brewing Company