Case Study: Sugarfire Smoke House drives franchise growth with Green Olive Media

Sugarfire Smoke House expands to 15 locations across 6 states with Green Olive Media

Sugarfire Smoke House, a fast-casual barbecue restaurant group, faced the challenge of maintaining its unique brand identity and keeping its founder as the brand's face during a period of rapid franchising. They engaged Green Olive Media for strategic brand messaging, positioning, and traditional public relations to avoid being perceived as just another regional chain.

Green Olive Media implemented a strategy focused on strengthening brand recognition by securing national and local TV placements and building the reputation of the founder through prestigious culinary events. This approach resulted in tremendous media impressions, successfully positioning Sugarfire as one of the fastest-growing franchises in the midwest. Green Olive Media played an instrumental role in Sugarfire's expansion from three to fifteen locations across six states.

Sugarfire Smoke House