Case Study: Mason's builds a distinctive Southern brasserie brand with Green Olive Media

Mason's earns 200,000+ impressions with Green Olive Media

Mason's, a new restaurant located in the Loews Vanderbilt Hotel in Nashville, faced the challenge of creating a distinct brand and generating awareness in a highly competitive dining landscape. The hotel needed a fresh concept to appeal to guests, tourists, and locals. To achieve this, they partnered with vendor Green Olive Media for a comprehensive suite of services including brand positioning, design, and public relations.

Green Olive Media developed the "Southern Brasserie" concept for Mason's, creating a cohesive visual identity with hand-rendered and vintage design elements. Their solution included an aggressive PR campaign that involved hiring a chef as a spokesperson, pitching to media, and coordinating opening events. The results were successful, with the restaurant receiving a warm reception and extensive press coverage. Green Olive Media's efforts garnered over 200,000 total media impressions within the first year, firmly establishing Mason's and its adjacent Mason Bar as a popular local destination.

Mason's