Case Study: Holler & Dash boosts grand opening awareness with Green Olive Media

Holler & Dash opens 4 markets and draws 32 influencers with Green Olive Media

Holler & Dash Biscuit House, a fast-casual restaurant from Cracker Barrel, faced the challenge of building brand awareness and public understanding for its new locations and elevated Southern menu. To support grand openings and grow its consumer base, the company engaged Green Olive Media to develop a comprehensive communications and marketing strategy.

Green Olive Media implemented a multi-faceted solution including local, regional, and national media outreach, influencer engagement, and the development of special on-site and off-site events. This strategy successfully introduced the brand to key community stakeholders and press, generating significant local excitement. The vendor, Green Olive Media, facilitated events that garnered attendance from numerous city dignitaries and influencers, effectively building impactful relationships and driving trial for the Holler & Dash brand.

Holler & Dash