Case Study: Heaton's achieves a modern, approachable rebrand with Green Olive Media

Heaton's creates an all-day dining brand in 2 weeks with Green Olive Media

Heaton's, a restaurant within the Kimpton Hotel in Vero Beach, sought to rebrand from a high-priced dinner-only fish house to a more approachable, all-day dining experience. They partnered with Green Olive Media for design services to create a fresh, modern brand that would stand out in the local market.

Green Olive Media developed a new brand identity for Heaton's that artfully blended classic, art deco-inspired typography with contemporary patterns. This solution gave the restaurant a simultaneously sophisticated and casual feel across all its collateral. The new branding successfully positioned Heaton's as a modern Florida classic, filling a void in the area's food and beverage scene.

Heaton's