Case Study: Georgian Terrace boosts its food and beverage brands with Green Olive Media

Georgian Terrace becomes a top Atlanta cocktail destination in 6 months with Green Olive Media

The Georgian Terrace, a historic luxury hotel in Atlanta, faced the challenge of transforming an underutilized basement storage area into a profitable food and beverage concept that could compete in the trendy Midtown market. They engaged vendor Green Olive Media for a comprehensive suite of services including concept ideation, brand positioning, logo and menu design, and public relations to overhaul their image and create a compelling new destination.

Green Olive Media developed the Proof and Provision concept, creating a modern industrial brand identity and executing a robust communications strategy. The solution was highly successful, establishing Proof and Provision as one of Atlanta's most popular cocktail bars within six months. It garnered national press, was named one of America's best cocktail bars by Eater, and became a significant source of revenue for the hotel. The vendor's work also elevated the hotel's executive chef to local fame and successfully revitalized another of the hotel's existing restaurants, Livingston.

Georgian Terrace