Case Study: Cotton House Hotel Builds National Brand Awareness with Green Olive Media

Cotton House Hotel grows Instagram 2,500% with Green Olive Media

The Cotton House Hotel, a member of the Southern Living Hotel Collection located in Cleveland, Mississippi, sought to establish a distinct brand identity and increase national awareness for its property and its on-site restaurants, Delta Meat Market and Bar Fontaine. They engaged the vendor Green Olive Media for a comprehensive suite of services including strategic brand positioning, design, public relations, and social media marketing.

Green Olive Media developed a whimsical and authentic brand identity for the hotel and executed a targeted communications strategy. This included securing major national press coverage, conceptualizing unique event programming, and managing social media campaigns. The results were significant, with the hotel's Instagram following growing by approximately 2,500% and its Facebook following by over 4,000% in the first year. Green Olive also successfully promoted the on-site restaurants, leading to a 60% increase in social media followers for Delta Meat Market and growth of nearly 1,000% on Instagram and 1,250% on Facebook for Bar Fontaine.

Cotton House Hotel