Case Study: Chef Tim Byres builds a celebrity chef brand with Green Olive Media

Chef Tim Byres wins James Beard Award after launching Smoke: New Firewood Cooking with Green Olive Media

Chef Tim Byres, a Dallas-based restaurateur, engaged Green Olive Media to build his personal brand and manage public relations for his six restaurant concepts. The challenge was to elevate his profile to that of a celebrity chef, coordinate a complex event schedule, and successfully launch both a new cookbook and two new restaurant locations while maintaining a cohesive brand message across all ventures.

Green Olive Media provided a comprehensive suite of services including strategic brand positioning, public relations, and event coordination. The vendor conceived and executed a plan that secured a James Beard Award-winning cookbook deal, successfully launched the SMOKE Plano and Spork restaurants, and established strategic partnerships. As a result, Chef Byres was recognized as a leader in modern Texas cuisine and "fine casual" dining, with features in national press and placements at prestigious food events nationwide.

Chef Tim Byres