Case Study: Telstra Wholesale boosts website engagement and SEO with Green Hat

Telstra Wholesale boosts site visits 44% in three months with Green Hat

Green Hat partnered with Telstra Wholesale to address challenges with its partner portal website. The customer needed to improve the partner experience by making content more discoverable and transforming their site into a destination, as issues with navigation and a confusing layout were hindering user engagement and SEO performance.

To solve this, Green Hat conducted research to understand the partner's needs and created detailed customer journey maps. The team built a new, user-centric website that featured optimized navigation and design while also addressing all technical on-page SEO issues. As a result, Telstra Wholesale saw a 44% increase in site visits within three months and a 66% improvement in organic SEO visits.

Telstra Wholesale