Case Study: Superloop boosts CyberEdge traction with Green Hat's "Know your Badbots" campaign

Superloop launches CyberEdge in 27 days with Green Hat

Superloop, an Australian challenger telco and ISP, faced difficulty gaining traction for its CyberEdge cybersecurity product in a B2B market dominated by larger, more established brands. The company hired the vendor Green Hat to develop a creative strategy to drive uptake of its product suite.

Green Hat developed a creative platform personifying cyber threats as 'Badbots' and introduced a hero mascot named 'Snap' to make cybersecurity engaging and understandable. This campaign was launched at a major education conference and rolled out across various marketing channels. The result was a successful launch that effectively communicated the product's benefits and prompted demo requests from new and existing clients across the country.

Superloop