Case Study: Smartpay boosts brand searches and qualified leads with Green Hat

Smartpay boosts brand searches by 94% with Green Hat

Smartpay, a leading EFTPOS solutions provider in New Zealand, faced the challenge of expanding into the more competitive Australian market. To gain traction, they needed to raise brand awareness and generate qualified leads, a difficult task that involved taking market share from major banks. They engaged Green Hat to develop a digital marketing strategy for this purpose.

Green Hat developed an insights-led content and digital strategy to target specific B2B audiences. They created tailored brand assets and messaging for different retail categories, which were deployed across social media, paid programmatic display, and SEM. This solution directed prospects to optimized microsites, resulting in a 94% increase in brand searches and exceeding qualified lead targets by 30%, providing a solid foundation for Smartpay's growth in Australia.

Smartpay