Case Study: Schneider Electric boosts lead generation with Green Hat's content-driven inbound marketing

Schneider Electric boosts engagement-to-MQL conversion with Green Hat

Schneider Electric wanted to generate new leads through inbound marketing but lacked a unified view of its digital channels and conversions. Disparate data sources made it impossible to visualize engagement or track which channels drove traffic and leads. They partnered with Green Hat to implement a solution involving marketing analytics and automation to address this challenge.

Green Hat set up automated marketing processes and plugged Schneider Electric's data into their analytics platform. This provided detailed reporting and visualizations of the lead pipeline in real time, attributing results to specific campaigns. The solution increased site visits, downloads, and lead conversion rates, while also developing a content hub for nurturing leads. Schneider Electric achieved a clearer view of performance to optimize for MQL and revenue results.

Schneider Electric